Coca Cola is celebrating 125 years in business in style with a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. The multimedia display features a high-resolution cinematic show reaching 26 stories high on all four sides of the Coca-Cola Tower at their headquarters in Atlanta, GA. As a way to thank fans for their support, Coca Cola is lighting up photos from Facebook, Flickr, Twitter, and more.
Coca-Cola Great Britain is collaborating with ITV1 in a new advertising campaign, communicating that ‘Saturday Night Tastes Better with Coca-Cola and ITV1’. A new television commercial uses stop-frame animation to create enchanting scenes of family togetherness, with a family’s mealtime transformed thanks to the Coca-Cola portfolio. As they open and share the refreshing drinks, they ‘Open Happiness’ and a vibrant scene unfolds before their eyes as Mother Nature sprinkles magic on their kitchen. Cue the arrival of colourful butterflies, friendly garden gnomes, green grass and fresh daisies to make-over their mealtime.
High impact outdoor six sheets use heart-warming imagery to highlight the brands as being central to happy family occasions and spread the message that ‘Meals Taste Better With Coca-Cola’. Hitting the airwaves, the brand will be reaching out to its target audience of mums with a series of radio promotions airing on Saturday nights.
The Saturday Night campaign was developed at McCann Erickson London by art director Jay Philips, copywriter Neil Clarke, and agency producer Chris Chapman.
Filming was shot by director Conkerco (Chris Rule and Ben White) via Academy Films, London. Post production was done at Golden Square.
ting ting, ting ting ting~ ahhhhhh