Bombay Sapphire’s ‘Project Your Imagination’ competition winner was turned into reality on June 8 in a giant projection of imagination on the walls of iconic London landmark Battersea Power Station. Bombay Sapphire launched ‘Project Your Imagination’ in December 2010, asking people from across the world to demonstrate their imagination by submitting ideas, including drawings and poems, for a proposed light installation. Facebook fans then selected their favourite from a global shortlist – with Albania’s Erjola Veliaj entry chosen as the clear winner. Earlier this year, Bombay Sapphire launched the first chapter of their ‘Infused with Imagination’ campaign, with a beautifully designed 3D art installation depicting the Bombay Sapphire story. This projection is the next installment in the campaign.
Advertising Agency:Y&R, Cape Town, South Africa
Chief Creative Officer: Graham Lang
Deputy Creative Director: Deanne Longmore
Photographer: Guy Neveling
Retoucher: Still Image
Published: June 2011
different point of vieew
One more in the bar. One more in the ground.
If you think you're over the limit you probably are.
Advertising Agency: Grey, Melbourne, Australia
Creative Directors: Jay Furby, Nigel Dawson
Copywriter / Art Director: Jay Furby
Art Director: David White
Account Director: Randal Glennon
Photographer: Brock Elbank
Retoucher: Cream Studios
llustrator: Barry Disco
Account manager: Marissa Jones, Claudia McInerney


