Levi Strauss is running “Now is Your Time”, the latest instalment in the Go Forth advertising series, featuring “The Laughing Heart”, a poem by Charles Bukowski. The commercial, print ads and the website, goforth.levi.com, bring together glimpses of hopeful Berlin youth in an effort to inspire positive engagement with the future. The campaign, launched globally, is not yet running in the UK, due to the resemblance of some images to the current wave of riots in British cities.
Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts
===> phase 1 of Wrangles We are Animal http://theinspirationroom.com/daily/2008/wrangler-we-are-animals/
Google’s Mobile App, with a Voice Search facility, was promoted in London with a huge outdoor advertising campaign featuring phonetic spellings of placenames, services and information queries. The billboards spell out Picadilly Circus, Leicester Square, Covent Garden, Oxford Circus, Marylebone, Taxi Numbers, Latest Scores, Restaurant Reviews, Cinema Times, FTSE 100, Exchange Rates, Ticket Reservations and Travel Updates. The campaign, with thirteen billboards, has won a Gold Outdoor Lion for BBH London at Cannes International Festival of Creativity.
Credits
The Google Voice Search Mobile App campaign was developed at BBH London by chief creative officer John Hegarty, executive creative director Nick Gill, creative director Ashidiq Ghazali, art director Matt Finch, copywriter Mark Lewis, planners Jason Gonsalves and Lawrence Kao, account manager Rowena Minhas, Lucy Scott, Tove Svensson, producer Simon Taylor and typographer Rich Kennedy.
DC Universe Playstation 3 game was promoted in Spain with “Mr Lee Tailor to Superheroes and Villains”, an integrated advertising campaign centred on Sastrería Mr Lee, an unusual tailor shop in Madrid. Posters, postcards, videos and direct marketing materials were used to bring comic book fans to sastreriamrlee.com where they could book to have the tailor to the superheroes and villains design and fit their own handcrafted custom suit.
Credits
The Mr Lee Tailor campaign was developed at Leo Burnett Iberia, Madrid, Spain, by global creative director Mark Tutssel, executive creative director Chacho Puebla, creative directors Juan Sevilla and Juan Christmann, art directors Bruno Nakano, Juan Sevilla, designer Bruno Nakano, copywriter Juan Christmann, head of digital Asier García, head of PR Sarah Okrent, head of events Cristina Baixas, creative Advisor Tura, head of programming Victor Moreno, and programmer Luis Marcano.
Supor’s range of non-stick pans was promoted in China using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, outside shopping malls in Shanghai. The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface. The campaign led to a 20 percent rise in sales in the selected Shanghai malls, and plans to take the event to other cities across China. The campaign won two Lions at Cannes in 2010, and a Silver Pencil at the 2011 One Show Awards.
Credits
The Giant Wok campaign was developed at Leo Burnett, Shanghai, by executive creative director/art director Gordon Hughes, executive creative director/art director/copywriter Amanda Yang, creative director/art director Forest Young, copywriter Donna Dong, illustrator Dicky Lui, typographers Lin Wei-jin, Handsome Wong, designers Sean Qu, Lin Wei-jin and Handsome Wong, photographers Eric Dang, Nicholas Siau.
this is cool!
McDonalds is promoting Happy Meals packaging with an advertising campaign featuring the tag line, “Joy is a gift. And this is the box it comes in”. Animated television commercials introduce us to Suzi Van Zoom, Spaceman Stu, Bebe and a family of birds living in an apple tree.
Frucor is running an integrated advertising campaign for V Energy Drink in New Zealand and Australia featuring a paintball machine used to decorate urban walls. The Starts with V campaign involves a team of artists, 840 paintball barrels, a huge truck, and a MASSIVE green button. The campaign is being promoted in a television commercial, and online through the Republic of V Twitter page and V Energy NZ Facebook page. Visitors to the Starts with V site are able to submit their own street art designs using the virtual paintball machine, competing each week for a case of V energy drink. A live action display of the Paintball Machine’s powers will be presented in what is currently a secret location in New Zealand, identified on Facebook Events.
Unilever has launched “Dove Body Language”, the new advertising campaign promoting Dove beauty products. Centred on Facebook, the campaign invites fans to visit the Dove School of Body Language to learn more about nourishing body lotions. Fans can write three line messages spelt out by six real women, warming up before stretching out on sreen. The campaign also includes an iPhone App, banners, games. The Facebook campaign features the ‘Dove School of Body Language’, where body language expert Tonya Reiman will provide advice. Further Facebook applications outline the new range of products and explain how they work.
Credits
The Body Language campaign was developed at Ogilvy London.
smoooooth... and sleek~
BC Honda Dealers in Vancouver made news recently with the use of a giant box of cereal to launch the 2012 Honda Civic. Every improvement on the 2012 Civic was designed to make it more fun. That same motivation translated to the public launch of the car. Marketing agency Dare built a 20 foot tall tipped-over Crunchy O’s cereal box outside the Vancouver Art Gallery. Visitors to the city were surprised with the appearance of the prize: the 2011 Honda Civic.
Dare Vancouver, by creative directors Bryan Collins, Rob Sweetman, art director Eric Arnold, copywriter Jarrod Banadyga,
The box was made at Giant Ant Media by Mike Hasinoff and Wendy Moriarty.
See more photos from the campaign on Facebook.
i wish we could have this in our country... so cool!
Subscribe to:
Posts (Atom)