Designed by House of Courrèges | Country: France | Buy it
“This design combines evian’s free-minded spirit with the House of Courrèges’ nonconventional creativity.
Courrèges, approaching the eve of its 50-year anniversary, is known for pioneering key trends though the decades, from having discovered pants for women in 1963 to starting the mini-skirt revolution. The house of Courrèges is driven by the will to free women from the classical conventions of fashion by developing new forms, implementing new materials and using vibrant colors.
The evian bottle by Courrèges, launching globally September 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is composed of 100% recyclable packaging.
To celebrate its launch in conjunction with Fashion’s Night Out, evian will be introducing the bottle at Jeffrey New York and Colette in Paris, where the design will be on display.”
Toothpaste tubes count among the worst-designed packaging on the shelf today. Even those of you who are meticulous about squeezing from the bottom wind up wasting toothpaste simply because it’s too hard to extract the last few drops that gather near the top edges. With all that Aquafresh we’ve thrown out over the years, we could’ve fixed the dental hygiene of the entire nation of England.
Designers Sang Min Yu and Wong Sang Lee have come up with a simple solution: a zippable cap that eliminates that vexing deadzone of a typical tube. Made out of Tetra Pak -- the same stuff used for milk cartons -- and resembling something between a push pop and a Ziploc bag, SavePaste works by letting you slide open the tube, then extract toothpaste from a single corner. The packaging is collapsible, like a milk carton. So when your tube is nearly tapped, you just flatten it and blammo: the last dollops of toothpaste emerge.
An added benefit, the designers say: SavePaste reduces both material waste and shipping costs. That’s because it’s a third the size of your average toothpaste packaging, which, as we all know, comes as a tube inside of a box. With SavePaste, the tube is the box.
