Super Fans

Advertising Agency: Punto Ogilvy, Uruguay
Creative Director: Vartán Chakiyian
Art Director: Gustavo Etchandy
Copywriter: Juan Marindia
Illustrator: Aldo Giovanetti
Photographer: Gastón Graña


nice~

Nike Football

Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Nike Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Creative Directors: Mike Farr, Pierre Janneau
Copywriter: Sean Vij
Art Directors: Ignasi Tudela Calafel, Mathew Jerrett
Broadcast Director: Erik Verheijen
Agency Producer: Tony Stearns
Group Account Director: Jesse Long
Account Director: David Anson
Account Manager: Frederic Point
Head of Design: Joe Burrin
Planning: Andy Grayson, Graeme Douglas
Global Communications Planning Director: Daniel Sheniak
Global Group Account Director: Jason White
Management Supervisor: Karrelle Dixon
Business Affairs Manager: Barrie Williams
Project Management: Sharon Kwiatkowski

Cannes 2011_ Anta

great art

Converse

Brief: To elevate and protect the Chuck Taylor line through Converse EMEA’S largest activation for Spring 2011. Describe how the promotion developed from concept to implementation: The activity was founded on two concepts: “a blank Canvas for self-expression” and “independent enough not to follow”. Our solution grew out of the successful Converse Flag, a static physical construction of red, white and blue Chuck Taylor’s in the shape of an American flag. The Flag gave us an idea: it’s exciting to turn the shoes themselves into content – but what if instead of one content type we could use them to communicate any engaging experience? The result: The Canvas Shoe Screen – a 4m x 5m screen built of shoes, capable of displaying low-resolution video in real-time.

Results: As this campaign went live on April 29, 2011 we will be updating success results in the coming weeks. Explain why the method of promotion was most relevant to the product or service: Converse, with their strongly analogue image, have only become more popular in the digital era, in part because they’ve remained so focused on delivering engaging brand experiences – with a heavy emphasis on music, art and events. There’s something particularly intriguing about taking an analogue object like a Chuck Taylor All Star and turning it into the vehicle for delivering original digital content. By transforming the shoes themselves into a unique, all-new type of Canvas for self-expression we demonstrated once again the independent thinking embodied by the Converse brand.

Advertising Agency: Perfect Fools, Stockholm, Sweden
Executive Creative Director: Mark Chalmers/Tony Högqvist
Copywriter: Patrick Gardner
Art Director: Niklas Karlsson
Film Director: Karl Nord
Motion Designer: Martin Hammarberg
Director of Photography: Oskar Lundgren
Photographer: Alexander Radsby
Technical Director: Björn Kummeneje
Developer: Mattias Hallqvist
Developer: Mikael Lundmark
Account Director: James Goode/Patrick Gardner
Executive Producer: Fredrik Heghammar
Planner: Michael Aneto
Producer: Markus Björk
Producer: Patrik Sundberg
Installation production: Checkland Kindleysides

ROCK..~!

EVERLAST

FEEL THE PASSION of your HEART..haha~~~

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Chief Creative Officer: Felix Glauner
Creative Director: Martin Venn
Art Director: Alexandros Antoniadis
Copywriter: Andre Bastian
Management Supervisor: Daniel Grube
Agency Producer: Detlef Stuhldreier
Photographer: Jochen Kirchhof

Gatorade

“Re-plenish. Repunish.”

Advertising Agency: DDB, Shanghai, China
Chief Creative Officer: Michael Dee
Executive Creative Director: Victor Ng
Creative Director: Yanchay Tan
Copywriter: John Wish
Art Director: Ivan Wang


i can feel the Uphmm

Nike: Before And After

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.

Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Creatives: Eduardo Lima, João Linneu, Theo Rocha
Head of Art: João Linneu
Agency producers: Adriano Costa, Marcio Leitão
Account: Marcello Penna, Saulo Sanchez, Camila Hamaoui
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Utymo Oliveira
Producer company: Ioiô Filmes
Director: Jones e Tino
Cinematographer: Andre Faccioli
Post Production: Tribbo
Post Animation: Fernando Lanças
Illustrator: André Maciel
Editors: Ricardo Jones, Marcio Leitão
Visual Effects Editor: Marcio Leitão
Account producer company: Lu Novelli
Sound: Satélite
Composer: Music by Barbatuques “Baianá”
Edit: Satélite team
Advertiser’s Supervisor: Tiago Pinto, Guilherme Glezer


bye bye ronaldo

NO GUT NO GLORY

wow...GUTS..~!

Gold’s Gym Burning Calories

Gold’s Gym in Canada is being promoted as one hot gym, in a new print advertising campaign created by Bleublancrouge agency. There are plenty of good reasons to hit the gym. The print campaign names four: donuts, hamburger, hotdog and fries. Get to the gym and burn the calories off!










Credits
The Gold’s Gym Burning campaign was developed at Bleublancrouge, Montreal, by creative director Gaëtan Namouric, creative Sébastien Deland, client service Anne Gouin, photographer Alain Desjean, and retouchers Claude Lafrance and Gabriel Carbonneau, working with Gold’s Gym marketing manager Justine Berthiaume.

this campaign ad really kills appetite.