this is so great...like it
Showing posts with label transportation. Show all posts
Showing posts with label transportation. Show all posts
Advertising Agency: Grabarz & Partner, Werbeagentur, Germany
Executive Creative Director: Ralf Heuel
Creative Director: Christoph Breitbach, Christoph Stricker, Timm Weber
Copywriter: Leander Schmalfuss
Graphic Artist: Barbara Dirscherl
Art Director: Jasmin Remmers
Account Supervisor: Reinhard Patzschke, Anna Christiane Roth
Account Supervisor: Katja Fredriksen
Photographer: Tom Mennemann
This one is long time ago one of my favorite ads from BMW, they have a almost same execution.
Advertising Agency: Y&R, New York, USA
Executive Creative Director: Kerry Keenan
Creative Director: Guillermo Vega/Graham Lang/Stevie Whittier
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Agency Producer: Mara Milicevic, Jona Goodman
Account Manager: Keith Rhodes, Jennifer Mottershead
Production Company: O Positive Films
Director: David Shane
Producer: Ralph Laucella, Ken Licata, Devon Clark
Editor: Jason Macdonald
Sound Design: Sound Lounge
Executive Director: Lora Schulson, Nathy Aviram
hahaha...feel safe~!!
Mercedes Accident Avoidance Features were given a darkly comedic treatment in Grand-Prix-winning radio advertising campaign recognised at Cannes International Festival of Creativity this year. Three spots, “Bud”, “Love” and “Toby”, explore ways in which accidental life crossings can lead to ongoing encounters with frightening characters with bizarre results, all avoidable with Mercedes Lane Assist, Blind Spot Assist and Attention Assist.
We met in a little in a little head-on collision. Now I’m Ted’s best and only friend. When I draw my curtains in the morning he’s there. He sent me his hair cuttings, and a bathmat lovingly woven from navel fluff. He likes to call often and say things like: “You have toothpaste on your left cheek” and “I like those boxers you’re wearing”. For my birthday, he sent me a half sheep and 27 emotionally-fraught mix tapes. He is intimately acquainted with the contents of my bin. I know he’s touched his earbuds. And he likes to knit things for me too. Things like ponchos, cat suits and eye patches. To think, if I’d been driving a Mercedes-Benz with Lane Assist, that nifty accident avoidance system, we never would’ve met. No accident, no new friend and no hidden camera in the shower.
We met by accident, me and Janine. She was in my blind spot and I didn’t even see her. Now we see each other the whole time. Right off the bat, she told me “I can’t wait to mother your children”, and I said “How did you get into my house?” Now she whistles love songs to me as she cleans her gun. I think she’s had me micro chipped because I once woke up groggy on a vet’s table and because I beep every time I exit a shop. Airport security has become unbearable. She eats buffalo wings without spitting out the bones. None of her shirts have sleeves. She knows stuff about me that I haven’t even told her. Mostly banking codes. And I’m pretty sure she sleeps with her eyes open. To think, if I’d been driving a Mercedes-Benz with Blind Spot Assist, one of their smart accident avoidance systems, we never, never would’ve met. No accident, no relationship and no taxidermy Tuesdays.
Toby von Hubert and I met quite by accident. I was his first ever human friend. It all began when he gave me a selection of cheeses lovingly made by his own hand. To say thank you, I agreed to one Cluedo game. Now there isn’t a night that goes by that I don’t get guilted into an evening with Colonel Mustard. Toby used to be a prolific hand model. I’ve seen all his work, left and right – ’89 through 2010. Sometimes, when I’m at the office, he sneaks into my home and sews elbow patches onto all my Jackets. He say’s they’re a sign of breeding. Even Toby’s bathing costume has elbow patches. Thing is, if I’d been driving a Mercedes-Benz with Attention Assist, that smart driver fatigue prevention system, we never would’ve met. No accident, no blood brotherhood and no Colonel Mustard in the conservatory with the candlestick.
Credits
The Accident campaign was developed at Net#work BBDO, Johannesburg, by executive creative director Rob McLennan, creative directors/scriptwriters Jenny Glover and Brent Singer, agency producers Tanja Rae and Natalie Sutton, account supervisor Karen Carr. The ads were produced at First#Left Johannesburg, by producer Tanja Rae and sound engineer David Law. Ads were first aired on 5FM and 702.
i wish i could fully understanding this grand prix radio ads, after i listened again and again, i am basically understand, and for sure, it is good for me, esspecially the violin as backgroud music.
Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco’s Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business.
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Designers: Niklas Andersson, Rasmus Kellerman
Account Manager: Jerker Fagerström
Director: Michael Bugaj
Production Manager: Barbro Långjuth
Idea: Kevin Richardson, Social Media
Great job
Volkswagen, which translates as “the People’s Car”, is collaborating with their fans to create the third installment of the recently launched “Drive Until…” campaign for the Golf. The idea is get fans involved through Facebook, letting them be a part of the creative and production process in real time. The initiative not only helps the fans create the kind of spot they’d like to see, it also gives people a glimpse “under the hood” to see the process involved in making a television ad. The first two advertisements in the series follow a man, in his early 30s, as he takes two very important steps in his life. The first installment, “Courage”, shows the man driving his Golf around the block repeatedly, as he mentally prepares to propose to his girlfriend. When he makes up his mind and parks the car in front of his girlfriend’s house, the words “Drive until you find the courage.” appear on the screen. The second spot, “Time”, shows the same man driving around in his Golf with his three best friends the night before the wedding. As the man prepares to head into the church, the words “Drive until it’s time.” appear. In order to complete the trilogy, Volkswagen Canada will ask fans what the next chapter in the “Drive Until…” series should be. From there, Volkswagen and advertising agency Red Urban will work with the fans to generate the script, make decisions on actors, music and a number of other key decisions.
Advertising Agency: Red Urban, Canada
Creative Director: Christina Yu
Art Directors: Christina Yu, Damian Simev
Copywriters: Matt Syberg-Olsen, Jon Taylor
Agency Producer: David Isaac
Account Supervisor: Sonia Ruckemann
Account Director: Caroline Kilgour
Director: Jean-Michel Ravon
Production Company: Untitled Films
DP: John Houtman
Executive Producer: Lexy Kavluk
Line Producer: Tuula Hopp
Editorial: Rooster Post Production
Editor: Paul Jutras
Assistant Editor: Yumi Suyama
Colourist: Eric Whipp / Alter Ego
Online / VFX: Track & Field VFX
Flame Artists: Ernie Mordak & Andrew Rolfe
Music / Sound House: Apollo Studios
Producer: Didier Toval
Music Track: “ Keep The Lights On” by Wave Machines
Co-prod: Carling Doubt & Angelina Milanovic
Engineer: Brad Nelson
Assist Engineer: Harry Knazen
i like this ads, and the interactive with fans..it really cool
Chevrolet Brazil used a set of 2000 individually signed print advertisements to promote the launch of the Chevrolet Omega Fittipaldi, a car tuned by legendary Emerson Fittipaldi (2x F1 champion, F-Indy champion and 2x Indy 500 winner). WMcCann Brazil created a series of 2,000 magazine ads autographed by the driver, sent to selected magazine subscribers. Each ad had an exclusive URL with a video of the pilot autographing the magazines. See the message designed for Cannes by using the number 1500.
We know how hard you’ve worked for it. Now protect it with HSBC Insurance
Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Estúdio Gelmi
Account Supervisor: Jose Lopes
Art Buyers: Renata Sayão, Vanessa Nunes
Producers: Fabio Sato, Flavio Colella
Published: April 2011
Bridgestone making roads safer 1931
Advertising Agency: Impact BBDO Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director: Dinesh Tharippa
Post Production: Procolor Singapore
Photographers: Corbis Images, Photolibrary
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director: Dinesh Tharippa
Post Production: Procolor Singapore
Photographers: Corbis Images, Photolibrary
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