To disclose that the series Prison Break would reestrear on TV3, New Zealand, the agency Colenso BBDO Auckland developed this action that was to send cakes with a filling and suggestive: Limes (tool used to cut steel bars and other metals).

This idea makes connection with the numerous stories about cakes sent to prisoners with objects that enable escape from jail.

(http://translate.google.com.br/translate?u=http%3A%2F%2Fwww.comunicadores.info&sl=pt&tl=en&hl=pt-BR&ie=UTF-8)



D5k

2 comments:

Anonymous said...

walao prison break dunno how many session de

Jet's Memo said...

they really do so??