“Intelligently Designed”, Audi’s 2009 advertisement for the 2.0 TDI A4, has been awarded for Outstanding Visual Effects in a Commercial at the Visual Effects Society 2010 Awards. Using the concept of a giant Rubik’s Cube, the elemental assemblage of an Audi A4 2.0 TDI e is turned into a kinetic art piece. Each cylinder, valve and piston is digitally modeled after its real counterpart, allowing for a precise combination of automobile parts that assemble as realistically as they would on Audi’s factory floor, but far more elegantly.

rrrr // love it!

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