Renault for Clearer Skies

Renault Venezuela is promoting the Renault GNV (natural gas for vehicles) system as the alternative that will reduce air pollution in this print advertising campaign featuring storks and cherubim. The campaign reminds readers that children are the ones who will suffer from a world of smog.

The Clearer Skies campaign was developed at Publicis Venezuela by creative director Douglas Rios, creative director/art director/designer/illustrator Demian Campos, art director Carlos Cadenas, copywriter Jose Castro and agency producer Maria Huerta, with photographer David Gonzalez.

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