Heart of the City/Auckland Council – Beautify Your City: After Heart of the City Rubbish Bag

Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The âBeautify your Cityâ campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Aucklandâs city streets transformed overnight.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn, Jonathan McMahon
Account Executive: Sarah Devonport
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam