Apple has launched a new television commercial for the iPad 2, describing ways in which individuals might refer to their iPad 2. The advertisement features a number of apps like Keynote, GarageBand, Alice for the iPad and FaceTime. How do you describe the iPad 2? If you ask a parent, musician, doctor, CEO, teacher or child, everyone has their own descriptive answer. What’s yours? Narrator Peter Coyote provides the voiceover: “If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it’s groundbreaking. To a CEO, it’s powerful. To a teacher, it’s the future. If you ask a child, she might call it magic. And if you asked us, we’d say it’s just getting started.”
The “If You Asked” ad was developed at TBWA\Media Arts Lab.
