Connect Furniture in Australia is running a new press, outdoor and point of sale advertising campaign with the tag line, “Furniture. It’s what separates us from the animals”. The campaign celebrates the role of furniture in the dining room, bedroom and bathroom, by giving a little glimpse into a life without it.
The Animals campaign was developed at George Patterson Y&R, Melbourne, by executive creative director Ben Coulson, art director Paul Meates, copywriter Evan Roberts, account director Mills, photographer Juliet Taylor, retouchers Toby and Pete, producer Georgette Brown, and art buyer Sam Joy, working with Connect brand directors Joseph Bruzzaniti and Silvio Salom, and brand manager Madeleine Hanley.
