The world need more tree

Greenworld are a charity that plant trees on degraded land to help combat climate change. To give the charity more awareness David & Goliath London used an urban environment to help highlight the lack of trees
on our planet. ‘Lamposters’ were designed to create urban trees and the greenworld message, with a link to their website, were stamped on fallen leaves and then scattered on the streets of London.


Advertising Agency: David & Goliath, London, United Kingdom
Creative Director: Rob Porteous, Dave Askwith
Art Director: Sophie Raubenheimer
Copywriter: Sophie Isherwood
Print Producer: Rashel Tashchian
Typographer: Justin Shill

via: http://www.ibelieveinadv.com

Condom_Durex

Taiwan category sales volume was in decline. To increase condom purchases we needed to remind our young audience of the risks of unprotected sex —task effectively done in other markets via sampling. Given the cultural taboos in Taiwan, regular promoters in the streets were not being able to achieve the daily contact goals. We had to find a new and more effective way to get our products into the consumer hands to start conversations. All Taiwanese generations frequently consult fortune-tellers to know their fate in wealth, health and specially love. With a very limited budget we created an unbranded fortune-teller machine called “Xerud” and placed it in bars, nightclubs and karaoke bars where the inhibitions are lessened. “Xerud” handed out predictions related to one’s sexual life and relationships together with the most relevant sample condom based on the forecast and the product benefit. The sample pack also contained educational tips about safe sex. In average a street promoter handed out 23 samples an hour while “Xerud” handed out an average of 77. Most importantly we’ve softened inhibitions and started meaningful conversations. The full campaign was led by sampling but also had a TVC, print/online ads, online predictions, a Facebook page and in-store POSM. The impact on the sales volume was a 4% increase while the category sales volume was in negative growth, -5%. The Durex market share also reached an historical high in February 2011 with 54.7%.

Advertising Agency: OgilvyAction, Taipei, Taiwan
Creative Director: Nuno Lemos
Art Director: Millie Lin
Copywriter: Sherry Hsieh
Senior Designer: James Lei
Additional credits
Account Manager: Polly Wen
Account Director: Amber Huang

Ing Vysya Bank

The Challenge: ING Vysya Bank has introduced a Savings Account that caters to kids, ING ZING. Our task was to communicate this message to all ING Bank customers as well as other bank account holders who frequent ING ATMs.

The Solution: Instead of creating a regular poster, we placed little kiddie ladders at the foot of all ING Bank ATM machines, suggesting the ATMs could be accessed easily by kids as well. We branded the ladder with Zing and also placed ING Zing leaflets in case they needed more information.

Result: The ATM ambient generated huge interest. Customers with kids called and walked into the bank to make more enquiries. This, along with the rest of the ZING campaign has resulted in more than 25,000 Zing customers since the product was launched in November 2010.

Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil Kumar
Art Director: Akshay Shetty
Copywriter: Rohan Kodialbail

Philip Light

SO great

kraft_-Heated-Noodle

the message is so direct..HOT..wew

SMART-SMART poster~

this is so great...like it

Papersmith & Son: Good Paper

Advertising Agency: TBWA\Hunt\Lascaris\Cape town, South Africa
Creative Director: Liezl-Mari Long
Art Directors: Jessica Rohrer, James White
Copywriter: Dylan Rohleder
Illustrators: Jessica Rohrer, James White
Production: Tina Southgate
Production: Robert George
Client Service: Khanyisa Guga

Cloret~

work or not work?

T-Mobile

Saatchi & Saatchi international


angry bird is everywhere.haa