Greenworld are a charity that plant trees on degraded land to help combat climate change. To give the charity more awareness David & Goliath London used an urban environment to help highlight the lack of trees
on our planet. ‘Lamposters’ were designed to create urban trees and the greenworld message, with a link to their website, were stamped on fallen leaves and then scattered on the streets of London.
Advertising Agency: David & Goliath, London, United Kingdom
Creative Director: Rob Porteous, Dave Askwith
Art Director: Sophie Raubenheimer
Copywriter: Sophie Isherwood
Print Producer: Rashel Tashchian
Typographer: Justin Shill
via: http://www.ibelieveinadv.com