Siam Tamiya: Tamiya Calendar

Background: A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see.

Brief: Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers. Description of how you arrived at the final design: Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year.

Results: As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts.

Advertising Agency: Creative Juice TBWA, Bangkok, Thailand
Chief Creative Officer / Art Director: Thirasak Tanapatanakul
Graphic Designers: Thirasak Tanapatanakul, Tienchutha Rukhavibul, Manasit Imjai, Chalermpun Punjamapirom, Nitipong Tancharoen, Kingkanok Munkongcharoen, Kantaphat Witwasin, Irada Sribyatta, Chittiporn Chittapootti, Manamai Rodpetch, Sermpan Bunyalumlerk

Winners of the 2011 Cannes Lions International Festival of Creativity

i like the idea.