“Save what really matters. Anlene.” Advertising Agency: BBDO Proximity, Singapore Chief Creative Officer: Danny Searle Executive Creative Director: Jonathan Teo Creative Director: Goh Wee Kim Art Director: Geraldine Tan, Terrence Tan Copywriter: Joanne Chow, Daniel Kee Photographer: Rj Teo ----- we are so fragile ya...haha..*piang