Google’s been working on some new stuff to make sharing on the web more like sharing in real life. Google+ is currently in field trial mode, with a select group of people outside of Google’s staff invited to put the social media software through its paces. As the editor of The Inspiration Room I’ve had the privilege of looking around inside and so far it’s looking good. The capacity to develop circles of contacts makes a lot of sense, mirroring but perhaps strengthening the capacity already built into Facebook and Apple’s contacts. The video conferencing Hangout takes the visual interface of TinyChat and moves further. The Sparks feed system provides a visual take on the RSS subscriptions of the past. Sign up for an invite at plus.google.com. In the meantime, check out the videos released by Google. By the way, we’ve introduced the Google+ button under all our Inspiration Room stories, alongside the Facebook Like, Tweet This, Digg, Stumbleupon and many other social networking options.
Google_Case Movie from FIRST FLOOR UNDER on Vimeo.
Advertising Agency: TBWA\Italia, Milan, Italy
Executive Creative Director: Francesco Guerrera, Nicola Lampugnani
Art Director: Mattia Montanari, Luciano Marchetti, Luca Sala
Copywriter: Anna Palamà, Valentina Barone
Account Management: Benedetta Melli, Federico Da Re
Strategic Planner: Lorenzo Bean
Production Company: FirstFloorUnder TBWA\Italia
Photographer: Alice Pedroletti
Moke Up Production: Dadomani
Radio Production Company: Eccetera
Industrial Strange
Head of tv dept. & art buying: Renato Fontana
Creative Service Director: Valerio Minestra
Print Producer: Federico Fornasari, Manuela Mombelli
good skill
Yahoo has launched a new advertising campaign promoting the New Yahoo Mail service, with a series of animated television and online commercials. Faster, better at fighting spam, and redesigned to be perfectly simple; The New Yahoo Mail offers its users a brighter and more friendly experience. Viewers are taken on a visual journey through fun and exciting worlds which underline the new features of its web based mail, with special focus on speed, design and dealing with spam. Production by PandaPanther involved extensive use of illustrative 3D landscapes, colorful characters and a series of special effects & interstellar magic.
The Yahoo Mail animation campaign was developed at Yahoo! Creative Group by executive creative director Dante Lombardi, creative director Jason Siciliano, art director Jared Kozel, copywriter Jason Siciliano.
Animation was produced at PandaPanther. Sound was produced at HenryBoy.
nicely done animation for Yahoo! Mail
Let kids stay kids.
Use parental control.
Advertising Agency: DDB, Argentina
General Creative Directors: Pablo Batlle, Hernan Jauregui
Creative Director: Fernando Tchechenistky
Art Director: Facundo Varela
Copywriter: Adrian Piattoni
Published: April 2011





