he Google Creative Lab has launched a new campaign focusing on the Chrome browser. The campaign, which is themed “the web is what you make of it,” showcases Chrome working in conjunction with other well-known Google products like Gmail and YouTube. Where past Chrome efforts have dazzled with demonstrations and visualizations based on performance, this campaign takes a more emotional, personal approach. “Dear Sophie” was on USA television during One Tree Hill while “It Gets Better” was run during Glee. “People are doing amazing things with the web, and our new series of films highlights some of these accomplishments, both big and small, serious and fun. The Web is What You Make of It. What would you make?”
An Illinois father uses the web to share memories with his daughter as she grows up.
Click on the image below to play the Dear Sophie video in YouTube (HD)
Google will debut a number of new adverts in the coming weeks, launching online campaigns to accompany them. Online ads for Chrome will appear in the form of white boxes with scrolling inspirational phrases like “make yourself heard” and “make a declaration,” “make a blog,” “make an observation.” At the end of each ad is a button that says, “Switch to a new browser. Download Google Chrome.”
The Google Chrome advertising campaign was developed at Google Creative Lab and BBH New York.